Adam Hillis
Feb 21, 2023

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Can this be defined or examples given?
People tend to think "clickbait" is a style of headline is written, rather than it being a article that doesn't deliver on the headline's promise.
Bringing clarity around this will help writers.

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Adam Hillis

Helping course creators who can't afford a copywriter fix their sales pages || Certified Direct Response Copywriter || Married 16 years, most of them happy