The Single Most Important Lesson I’ve Learned Working In Marketing

Your email open rate doesn’t matter.

I know you worked really hard on the subject line. You probably came up with 10 or 20 versions and picked the best one before sending. All in the hopes of increasing your open rate.

But whatever percentage of opens you got is a lie.

And here’s why:



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Adam Hillis

Helping busy solopreneur family men fix their sales copy and marriage || Certified Direct Response Copywriter || Married 15+ years, mostly happy